065: How to become a freelance social media manager with Sol


Today’s episode is the second in our short series of interviews with my project team members on the upcoming indie ttrpg called Burnaway. The game is launching on Kickstarter on February 7th, and I wanted to introduce you all to some of the awesome people behind the scenes! Be sure to check out the show notes for a link to the pre-launch page on Kickstarter, and the Arnamantle website, where you can grab an interactive story primer to get an idea of the game’s setting.

Sol is the social media manager for Burnaway, so we definitely do talk about the game and the art a bit, but we also chat about their journey diving into the world of ttrpg socials as a freelancer over the past two and a half years. Sol tweets an average of 1000 tweets a week across all his clients, and seriously, if you are struggling with your posts, grab a notebook. Especially when he starts listing his pet peeves, I literally want to print out that list and frame it. Sol is awesome to work with, and has so much wonderful advice for you!

If this is your first time tuning in to Roll Play Grow, then welcome! This podcast is a part of Lightheart Adventures, which is a small company I co-founded with my husband. We also do blogs, one-shots, and maps that you’ll find over on our website, This show allows me to chat with so many amazing folks across a wide spectrum of industries within the TTRPG scene, so be sure to subscribe to Roll Play Grow on your favorite podcast player. 

And I would be remiss if I did not do a shout out for my favorite tea business, Friday Afternoon. This shop is owned by a wonderful human that I interviewed in my one of my earliest episodes, and they’re going through a bit of a hard time right now. They could really use your orders for tea, gift cards, their monthly book club that has tea pairings, or if you’re in the Seattle area, they also offer custom blending sessions. We are affiliates with them, so if you go to and use the code LightheartADV, you’ll get 10% off your order, help a wonderful business, and also enjoy some delicious nerdy tea.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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Time Stamps

  • 00:00:00 Introduction
  • 00:03:43 Sol Introduction
  • 00:07:35 How Sol got into the ttrpg industry
  • 00:14:37 Social media processes
  • 00:17:05 What are the first steps you take when you step into a new project?
  • 00:20:57 How did the uncertainty around Twitter impact your work?
  • 00:26:24 How does your posting approach change as you get closer to Kickstarter launches?
  • 00:29:58 Common mistakes in social media marketing
  • 00:45:15 The RPGInn
  • 00:54:50 What has been the most challenging part
  • 00:58:34 What has been the most rewarding part
  • 01:01:42 Upcoming projects
  • 01:03:39 Where can people find you
  • 01:05:45 Wrap-up

Find Sol

Find Burnaway

Show Affiliates / Some of Courtney's favorite things

  • FloDesk Easily create gorgeous emails. Get your 1st month free & 50% off for your first year.

  • Found Familiar Delicious coffee meets Dungeons & Dragons artwork. Use code lightheartadv for 10% off your order.

  • Friday Afternoon Tea Grab a cup of tea with blends based on your favorite nerdy series. Use lightheartadv for 10% off

  • Dice Envy creates beautiful dice in a variety of materials. Use lightheartadv for 10% off your order

  • Buzzsprout is my fabulous podcast host! Try it for free & receive a $20 Amazon gift card if you sign up.

Part 2

Thanks for dropping by! We would love to know who would like us to interview, so please drop a comment here on the blog, on Twitter, Facebook, Instagram, or Discord to let us know who your favorite creators are! If you’d like access to more maps and content, including downloadable PDFs of our adventures, check out our Maps Patreon or Podcast Patreon. We’re able to do what we do because of all our amazing Patrons!

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